BLOOMINGTON, Ind. (AP) -- A new tool in use at Indiana University is tracking college students' fashion habits to help the industry understand what young buyers are looking for.
The Herald-Times reports IU's Kelley School of Business Center for Education and Research in Retailing has created the Fashion Innovation Index -- or FIndex -- that focuses on retail and retail research. That information is fed to two other organizations that help translate the data for retailers like Kohl's and Macy's.
The 2013 FIndex Back to School Survey shows that college-age fashion enthusiasts make purchases early and have less disposable income than last year. They spend the most on apparel and typically use the Internet to make purchases.
Associate center director John Talbott says being able to offer retailers the information is important.