LOUISVILLE, Ky. (WHAS11) -- There is a world wide web of deals for holiday shoppers on Cyber Monday and the number of people turning to the Internet for their holiday gifts is going up.
Wherever you go this holiday season, you can't avoid the buzz about Black Friday and Cyber Monday.
“So many people talk about it and it just gets you in the mood to shop,” said Susan Graves of Louisville.
It’s a mission well done by marketing teams around the country. Online shopping is up for a third year in a row on Cyber Monday.
According to the National Retail Federation, a recent survey found 129.2 million Americans are expected to make purchases online this holiday season compared to the 122.8 million last year.
“It's just convenient, it's faster, I don’t have to fight the crowd,” said Graves. “You're right online and you can compare what other [stores] have. So, it’s easy.”
Price Grabber is one site where shoppers can see which store has the best price for an item online.
While the majority of Cyber Monday shoppers will make their purchases from their home computers, nearly 16 million Americans will shop from work on Monday and an estimated 72 million will shop from work at some point during the holiday season
Some shoppers still find shopping online less reliable than shopping in stores.
“I do it the old fashioned way,” said Tabby Frederick of Louisville. “I like to get out there and see the product in my hand and touch and make sure it works.”
Whether online or in the store, retailers are looking to get a piece of the estimated $586 billion consumers are expected to spend this holiday season.