LOUISVILLE, Ky. (WHAS11) -- As you get started on your holiday shopping list, online shopping can be a great way to snag a great deal.
But not all Internet merchants are created equal.
Low prices can blind consumers from spotting counterfeit items -- so today a reality check.
Americans love deals on designer items. And scammers know it. Clothing, shoes and handbags are among the most popular items for counterfeiters, so do some homework before you buy.
-- Look for security features like a seal or a sticker a real manufacturer will add that's hard to reproduce.
-- Some major labels will offer advice on avoiding counterfeits on their company websites.
-- Beware of low prices simply too good to be true.
-- Use a credit card for purchases, which can offer greater protection than a debit card in the event of fraud.
If you do get duped, don't try to resell the merchandise.
Demand your money back regardless of the return policy. And loop in your local or state consumer protection agency so you can keep someone else from getting stuck too.