Consumer Watch: Father's Day spending

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by Andy Treinen

WHAS11.com

Posted on June 12, 2014 at 4:30 PM

LOUISVILLE, Ky. (WHAS11) -- Dear old dad is getting the short end of the stick this year to the tune of $7.4 billion. That's how much less Americans are expected to spend than the $19.9 billion we spent on Mother's Day.

The National Retail Federation said dad may even be lucky to get a lousy card.

Only 64 percent of consumers plan to get dad a card, while 81 percent sent mom a card just last month.

Not only do Americans (generally) have a bigger emotional link to mom, she's also a lot easier to buy for. Many people bought mom a card or flowers and then took her out to brunch. For fathers, it's the inevitable tie, golf gadget or gift card.

It's not intentional and has no bearing on how much we love our fathers, it just is.

The retail trade group predicts the average person will spend a respectable $113.80 this Father's Day.

For Mother's Day, Americans spent an average of $162.94.

By the way, both of those numbers are down from 2013.

The data is based on a national poll of 6,540 men and women between the ages of 18 and 65.

If you have a consumer issue you’d like us to look into send an e-mail to consumerwatch@whas11.com.

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