Consumer Watch: Back to school shopping

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by Andy Treinen

WHAS11.com

Posted on August 16, 2013 at 7:37 PM

LOUISVILLE, Ky. (WHAS11) -- With the back to school retail season stretching longer, when is the best time to shop? It depends what you're buying, and some deals don't stop when kids head back to class. Good Morning Kentuckiana has today’s Consumer Watch.

For the scoop on deals yet to come and some tips for next year, look no further than this advice.

Much like the holiday retail season, back to school shopping has adopted some seasonal creep. “We noticed this year, in 2013, back to school promotions started earlier than ever. Retailers started promotions, deals, sales, even before the Fourth of July, which is really shocking to many people,” said Matthew Ong of Nerdwallet.com.

So, when is the best time to shop? Waiting to buy certain trendy clothes and shoes may mean missing out. “If your kids are asking for something specific, especially if it's tied to a hot summer movie, I would urge parents to get those things early so they don't sell out,” said Trae Bodge from Retailmenot.com.

For basic supplies, however, the best deals may be yet to come. “Buy enough in August or July to get your child through the first couple months of the school year. Then, look for sort of the rest to beef up your inventory in September, and even after that in October,” Bodge said. Take time to research big-ticket items like electronics. "Do your comparison shopping early and online and know that the season is a long season, so know that you do have some time,” Ong said.

Despite the ease of online shopping, retailers may still have surprises in store. “Stores are going to be doing a lot of interesting things to incentivize the consumer to come into the store and then push them all the way through the register. So that we will see some interesting trends there for back to school and very much so in the holiday season as well,” claimed Bodge.

If you have a consumer issue you’d like us to look into send an e-mail to consumerwatch@whas11.com.

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