Consumer Watch: BBB offers new tool to keep consumers informed about companies


Posted on September 14, 2011 at 6:07 PM

Updated Wednesday, Sep 14 at 6:22 PM

Louisville, Ky. (WHAS11) - There is a new tool for all of you to get information on the companies you often call our consumer watch line about.

For 99 years the Better Business Bureau has been keeping customer complaints under wraps. Sure you could find out how many people were unhappy with a business - but the specifics of those complaints have always been kept in files that were unavailable to the public, until now.
WHAS11 gets a lot of calls to our Consumer Watch line about all kinds of problems.

Many of those callers also contact the Better Business Bureau.
And it's the details of those calls that offer real insight. Now the BBB is passing that insight on to customers. 

That information is now all on the BBB website with names removed to protect personal identities.
But if you file a complaint your complete name is required.

Charlie Mattingly says they don't want competing businesses posting fraudulent claims, nor do they want a business blowing its own horn.  That can be done on a new page in response to what are called customer reviews.

These sometimes “subjective” reviews are a whole new ball game for a BBB that's always prided itself on being objective and fair.

Our Better Business Bureau here in Louisville is one of only 10 nationwide providing this information.
If it works you can expect others to follow suit.

If there's a consumer issue you need help with just e-mail Andy, send it to