LOUISVILLE, Ky. (WHAS11) -- With pre-sales of the i-Pad Mini underway, Apple wades into an already big market for small tablets. Will it shoot to the top of the sales charts, or could another tablet, one with a smaller price tag, better suit your needs?
The screens may be getting smaller but the competition's growing and growing. When Apple unwrapped the I-Pad Mini, it entered a market that's already pretty packed.
“You already had a lot of really good choices and what we've got now is Apple coming in to a space that's kind of between those 7-inch tablets, You already had a lot of really good choices and what we've got now is Apple coming in to a space that's kind of between those 7-inch tablets, and the full-size 10-inch or so tablets," said Paul Reynolds, who is a Senior Electronics Editor for Consumer Reports.
The first major distinction between Apple and the Mini crowd: a slightly bigger screen, 7.9 inches, versus seven for the rest, the second: the price tag.
The Kindle Fire HD, the Barnes and Noble Nook HD, and the Google Nexus Seven, just under $200. Apple's I-Pad Mini, $329. That's $170 less than the most up-to-date full-sized I-Pad, and it may be money those looking to sync the Apple products they already own, are willing to spend.
For others, it may send them elsewhere. Among the others, the Kindle and Nook are seen as lacking in apps compared to their Apple and Android competitors, while the Nexus Seven's weakness is said to be music and movies. But 'tis the season for consumers to start their tech wish lists. “Competitors are going to get into this space, which is going to mean more choices for consumers,” said Reynolds. And that makes winners of all of us.
There will be still other gadgets, smaller ones, faster ones and probably cheaper ones yet to come.
For more on this Consumer Watch with Good Morning Kentuckiana's Andy Treinen, just click the media player above.