(WHAS11) -- It seems like each year consumers have more tools and apps in their pockets to make holiday shopping easier.
Google says one major trend they have noticed in 2012 is gift research that spans multiple devices, like using the desktop at home and the smartphone in store, before heading to the cash register to check out.
"You start on one and then you move to the next one and then you go to a store. So we're actually calling this the first 'non-line' holiday season. Because consumers don't think about this as online and offline. They just think of it as shopping," Google retail director Julie Krueger said.
Toys and technology are leading the way among online searches. Things like laptop deals, tablets, and the hot holiday toys are seeing big boosts among google searches. And it’s not just a matter of where to find and buy it.
"Maybe they're looking for a video on how to use the product. Maybe they're looking at ratings and reviews of what people who have purchased that product before them thought of it. Maybe they're looking at what kind of accessories they need to go with it," Krueger said.
Price checking searches and apps are another hot trend. Forget running from store to store, consumers now have more information than ever in the palm of their hand.