(WHAS11) -- While many people are thinking cookouts and summer sales, stores are already stocking the shelves with back to school items.
Summer needs to slide over and make room for sales on back to school pens, crayons and backpacks. The sales came out even earlier this year inside Target on Westport Road.
For Brooke Noon just seeing the back to school section gets her in the spirit.
"It's so exciting just seeing the little pencils brings me much joy," said Brooke Noon, a teacher and parent.
Noon says it's never too early.
"I am a teacher and I teach third grade and I like to school shop too. The sooner they are out the more I'm getting into the spirit," said Noon.
A Target representative says they started putting out supplies the weekend of July 4, the earliest they've ever done it. Part of the reason is that customers requested it.
"Our guests were in here even before we had it set asking for it, so we were really excited. We got everything all at once, set it out over the course of two days and had it all ready for the guests," said Elise Reed with Target.
And with schools sending out back to school lists earlier than ever, it helps parents like Ashley Mattes who knows she needs to shop but has not started yet.
"It's a great sale and it also runs out, so if you don't get your supplies early then by the time school starts you could be out of luck, " said Mattes.
It's not just at Target, sales circulars are already advertising deals at Walgreens, Walmart, Meier and Staples. According to the National Retail Federation, last year alone, retailers bought $55 million worth of back to school supplies.
The sales are still not enough to entice some parents
Regardless, back to school is one of the busiest and lucrative times at retailers right behind the holidays and Black Friday