Ford analyst sees small car segment growing

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Associated Press

Posted on November 13, 2009 at 3:04 PM

Updated Friday, Nov 13 at 3:04 PM

DETROIT (AP) — Ford Motor Co.'s top sales analyst says demand for small cars will keep growing and become the biggest segment of the U.S. market by 2013.

George Pipas told the Automotive Press Association in Detroit Friday that downsizing baby boomers and millenials entering the market, looking for compacts and subcompacts, will drive increased sales.

Pipas says small cars such as the Honda Fit and Ford Focus made up 21 percent of U.S. Sales in 2003 but will rise to 36 percent in 2013. Pipas says gas price volatility and memories of $4 per gallon gasoline also will fuel small car sales.

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