LOUISVILLE, Ky. (WHAS11) -- With the Crusade for Children just days away, the new phenomenon on social media called the cold water challenge is raising big money for the WHAS Crusade for Children.
After a little trash talk from the GMK team, Melissa Swan and Doug Proffitt decided it was time to take the plunge.
Doug and Melissa went to the PRP Fire Department on Wednesday afternoon and really took one for the team.
It was all to raise funds for the Crusade and the cold water challenge is really helping.
The WHAS Crusade for Children is Saturday and Sunday June 7 and 8.
For more information on the Crusade, click here.