Ky. plant to be featured in Toyota Super Bowl ad

Print
Email
|

by AP

WHAS11.com

Posted on February 3, 2012 at 12:38 PM

Updated Friday, Feb 3 at 12:47 PM

GEORGETOWN, Ky. (AP) -- A Toyota manufacturing plant will get a moment in the Super Bowl spotlight when it is featured in a 60-second ad scheduled to run during the pregame show.

The commercial opens with scenes of Kentucky's Bluegrass countryside covered by an early morning fog. As a soundtrack of piano and strings plays, the Scott County plant in Georgetown comes into focus with a voiceover by 15-year Toyota veteran Sean Cooley.

Cooley drove his 1997 Camry 250 miles doing the filming, which took 21 hours.

Cooley told the Lexington Herald-Leader that Toyota's ad agency, Saatchi & Saatchi LA, drove around Franklin and Shelby counties "just looking for places that had character" (http://bit.ly/w6W5lH ).

The ad is scheduled to air between 3 p.m. and 3:30 p.m. EST Sunday on NBC.

  ------

Information from: Lexington Herald-Leader, http://www.kentucky.com

 

 

Print
Email
|