Move over Northface, The U.S. Postal Service is dropping Saturday mail delivery and picking up a new line of clothing. On Tuesday, USPS announced plans to launch a new line of all-weather apparel and accessories.
The line, which is expected to launch in 2014, will include all-weather jackets, headgear, footwear and clothing which accommodates devices such as iPods.
Steven Mills, Postal Service corporate licensing manager, said in a statement that the agreement is intended to put the Postal Service on the “cutting edge of functional fashion.”
The Postal Service has entered a licensing agreement with Cleveland- based Wahconah Group, Inc., a design and manufacturing firm. The designs will be displayed in a showroom in the Garment District in New York City. The line is initially geared to target men but will eventually aim to create a line for women as well.
In 2012, the USPS suffered a $15.9 billion loss. Now, cash-strapped agency is in the midst of a major restructuring and is using its “Rain Heat & Snow” brand to bring in profit and stay relevant.
