Louisville, Ky. (WHAS11) -- The company that operates Chuck E. Cheese is retiring its current mascot.
The pizza restaurant chain is planning to launch a national ad campaign Thursday with a revamped image of Chuck E. Cheese.
This time, the mouse will be portrayed as a hip, electric-guitar playing rock star.
The company is in the process of trying to revive sales at its 500 restaurants, which offer games, prizes and musical variety show for kids.
