Chuck E. Cheese gets a make-over

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by WHAS11 newsroom

WHAS11.com

Posted on July 4, 2012 at 8:38 PM

Louisville, Ky. (WHAS11) -- The company that operates Chuck E. Cheese is retiring its current mascot.
 
The pizza restaurant chain is planning to launch a national ad campaign Thursday with a revamped image of Chuck E. Cheese.
 
This time, the mouse will be portrayed as a hip, electric-guitar playing rock star.
 
The company is in the process of trying to revive sales at its 500 restaurants, which offer games, prizes and musical variety show for kids.

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