Chevrolet replaces 'bowtie' with 'flowtie' in Z28

Chevrolet replaces 'bowtie' with 'flowtie' in Z28

Credit: AFP/Getty Images

The 2014 Chevrolet Camaro Z28 is viewed during a public preview of the New York International Auto Show on March 29, 2013 in New York. AFP PHOTO/Stan HONDA (Photo credit should read STAN HONDA/AFP/Getty Images)

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by USA TODAY

WHAS11.com

Posted on March 6, 2014 at 11:35 AM

(USA TODAY) -- When it comes to making cars faster on the raceway, it is amazing to see the level of detail that goes into squeezing out an extra fraction of a second. In the case of Chevrolet's 2014 Camaro Z/28, even the little logo on the grille can make a difference.

Like every Chevrolet, the Camaro carries the little Chevy logo on its front, what's known within the company as the "bowtie" because of its shape.

During aerodynamics testing, engineer Richard Quinn noticed that the bowtie on the Z/28's grille was blocking air away from the radiator. Not a lot, but enough that it could potentially make a difference when it comes to engine cooling.

So rather than banishing the logo, he cut out all of its golden innards. That left only the silver outline of the logo.

"There are engineers in our team that race as a hobby," said Quinn, "and we used that racer's mindset to look for ways small or large to get better performance out of the Z/28."

The new grille badge is called a "Flowtie," named for how air wraps around it.

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