Apartment offers up 'happiness' amenity: A DOG!

Apartment offers up 'happiness' amenity: A DOG!

Apartment offers up 'happiness' amenity: A DOG!

Print
Email
|

by Makenzie Bowker

CNN

Posted on April 6, 2014 at 5:35 AM

(CNN) - Most apartment complexes advertise granite countertops, a spacious bedroom or the ever-popular pool option.

That was, of course, until one Washington, D.C., apartment complex totally changed the amenities game. Their secret weapon? A very adorable English bulldog named Emmy.

So how did a 6-month old puppy become the unintentional face of the luxury 2M Street complex? Holli Beckman, the vice president of marketing and leasing operations, told HLN it began late last year. Beckman said she was sitting at a cafe when she spotted an English bulldog puppy being walked outside.

Beckman said she witnessed people -- including herself -- dodging traffic and crossing the street to meet the pup. She realized the sweet moment was something she wanted to re-create. Plus, according to the company, "Dogs just make everything a little better."

In D.C., caring for a dog isn't always an option. Between busy schedules and teensy-tiny apartments, the demands of owning a pet can be unattainable for many city dwellers.

The feel-good moment at the cafe inspired Beckman to pitch a different kind of amenity -- one based solely on happiness. She said Emmy "serves as a warm welcome, sense of love and community that you don't get from a pool or basketball court." But Emmy isn't available for checkout like a library book, according to Beckman.

People can play with Emmy under supervised care in the internal dog park, but only if she's up for the puppy playtime. The rest of her days will be spent snuggled up in the leasing office and ending her "work" days with her permanent owner, property manager Doug.

Not everyone took Beckman seriously when she pitched the idea. She says co-workers thought she was kidding, right up until Emmy appeared at their corporate office-- with her too hard to resist wrinkly mug.  Of course, a lot of research went into finding a breed perfect for the 'puppy ambassador' role. Beckman says the mellow personality, low aggression and agreeable attitude with kids and other pets were important.

Leasing office opens in May for the 314 apartment homes. Beckman said folks have already requested to see Emmy when filling out applications. Right now, Emmy is fueling up for her big debut at the corporate office and snapping unbelievable photos on her own Instagram and Twitter accounts. Plus, she's busy learning new tricks. Right now, Emmy can sit, lay down and wave goodbye. Beckman adds learning "stay" is a work in progress.

As for the future, Beckman said, "It's received such an amazing response from our residents, I do think we're going to move forward and do this in other communities."

For more stories like this one, check out CNN.

Print
Email
|