MY SPECIALS DIRECT
With over 2.7 million subscribers, MySpecialsDirect is a permission-based email program offered to customers through Belo Interactive’s registration process. MySpecialsDirect offers marketers unparalleled efficiency and increased effectiveness by reaching a highly receptive audience that specifically matches your marketing needs. MySpecialsDirect customers subscribed to the service so they can regularly receive valuable offers relating to their interests, lifestyle, or geographic location.

Available Selects:

• Geography
• Age
• Gender
• Income
• Media Usage
• Interests/Lifestyle
• Automotive
• Books/Literature
• Computers/Technology
• Cooking
• Entertainment/Movies
• Golf
• Health and Fitness
• Home Electronics
• Internet/Computer Games
• Music
• Outdoor Activities
• Shopping
• Sports
• Stock Market/Finance
• Travel

Tracking and Reporting
MySpecialsDirect provides trackable, real-time results offering you immediate feedback on the success of your email campaigns. MySpecialsDirect provides campaign measurement reported through a web-based tool. The following metrics are provided:

• Emails sent
• Emails received
• Bounced emails
• Open rate and unique opens
• Click-through rate
• Click-through by link and by version (HTML or text)
• Domain delivery
• Unsubscribe rate

Creative Development
We can help you develop highly effective ads through a well-designed email message. Creative services are available for text, graphics, and video features in an email message.