Vision First Eye Care

VisionFirst opened its' doors in 1955 under the name of Louisville Optical. At that time, the company was a wholesale optical outlet for Monfried Optical. Dr. Rod Rallo purchased Louisville Optical in 1987 and expanded his optometric practice. Dr. Rallo moved Louisville Optical in 1991 to the 4000 Poplar Level Road location.

Since 1987, through strategic partnerships, VisionFirst has aligned itself with the finest eye doctors in the region. VisionFirst now has 13 convenient locations throughout Kentuckiana to serve thousands of patients who trust their eye care needs to VisionFirst.

In 2003, Louisville Optical became VisionFirst to better reflect the values and commitment of the company to its' customers. In 2005 and 2009, the Poplar Level Road location went through major renovations and expansions to serve you better.

Since 2005, VisionFirst has remodeled, expanded or moved many of our offices. This allows us to offer the latest in diagnostic equipment, including Optomap™ Digital Retinal Photography, GDx® Nerve Fiber Analyzer for early glaucoma detection and Tel-Screen. Our doctors are committed to providing the latest in eye care technology.

VisionFirst is also committed to offering the latest in fashion eyewear for the entire family at affordable prices. The offices renovations and expansions allow us to offer hundreds of frames that will fit your personal style and budget. For a listing of the designer frames we offer please click here. We now have from 800 to 1,200 designer, fashion and value frames for your selection at each of the following offices.

Trust Vision First for a lifetime of progressive, personalized service.

Hours by Location

Louisville Locations
Central
4000 Poplar Level Road
Louisville, KY 40213
Mon. - Fri. 8:30am - 6pm
Sat. 8am - 2pm
Phone: (502) 456-1004
Fax: (502) 456-5925
Dr. Rod Rallo
Dr. Thomas Keenan, IV
Dr. Beth Minton
Dr. Rebekah Todd
Get Directions
Optomap™ available here.

East
2110 S. Hurstbourne Parkway
Louisville, KY 40220
Mon.- Fri. 9am-6pm
Sat. 8am-2pm
Phone: (502) 499-5544
Fax: (502) 499-2700
Dr. Thomas LaLonde
Dr. Kristen Rabaut
Get Directions
Optomap™ available here.

East
12911 Shelbyville Road
Louisville, KY 40243
Mon.-Fri. 9am-6pm
Sat. 8am-2pm
Phone: (502) 254-1100
Fax: (502) 254-7634
Dr. Derek Wilder
Dr. Kristen Rabaut
Get Directions
Optomap™ available here.

South
4527 Outer Loop
Louisville, KY 40219
Mon.-Fri. 9am-6pm
Sat. 8am-2pm
Phone: (502) 964-9400
Fax: (502) 964-1915
Dr. Chris Hogan
Dr. L. Gayle Cowling
Get Directions
Optomap™ available here.
Other Kentucky Locations
Hodgenville, KY
109 S. Walters Avenue
Hodgenville, KY 42748
Mon.-Fri. 8am-5pm
Phone: (270) 358-8141
Fax: (270) 358-4556
Dr. Celeste Seadler
Get Directions
Optomap™ available here.

Shelbyville, KY
1627 Midland Trail
Shelbyville, KY 40065
Mon.-Fri. 9am-6pm
Sat. 8am-2pm
Phone: (502) 633-2985
Fax: (502) 647-0327
Dr. Thomas Keenan, IV
Dr. Derek Wilder
Dr. Kristen Rabaut
Get Directions
Optomap™ available here.

Frankfort, KY
1303 Suite 108 US 127 S.
Frankfort, KY 40601
Mon.-Fri. 9am-5:30pm
Sat. 8am-2pm
Phone: (502) 223-2314
Fax: (502) 226-4261
Dr. Kevin Stallard
Dr. Lance Long
Get Directions
Optomap™ available here.

Leitchfield, KY
2525 Elizabethtown Road
Leitchfield, KY 42754
Mon.-Fri. 8am-5pm
Sat. 8am-1pm
Phone: (270) 259-2020
Fax: (270) 259-5660
Dr. Barrett Simpson
Dr. Anna Harned
Get Directions
Optomap™ available here.

Munfordville, KY
815 Main Street
Munfordville, KY 42765
Mon.-Thu. 8am-5pm
Phone: (270) 524-5444
Fax: (270) 524-4600
Dr. Celeste Seadler
Get Directions
Optomap™ available here.
Indiana Locations
New Albany, IN
4326 Charlestown Road
New Albany, IN 47150
Mon.-Fri. 9am-6pm
Sat. 8am-2pm
Phone: (812) 945-0023
Fax: (812) 945-0291
Dr. Jennifer Reynolds
Dr. Rebekah Todd
Get Directions
Optomap™ available here.

Salem, IN
600 S. Main Street
Salem, IN 47167
Mon.-Fri. 8am-5pm
Phone: (812) 883-2700
Fax: (812) 883-2752
Dr. Renee Compton
Dr. Jack Hedrick
Get Directions
Optomap™ available here.

Scottsburg, IN
279 N. Gardner, Ste. 2
Scottsburg, IN 47170
Mon., Tues., Thurs. & Fri.
8:30am-5pm
Phone: (812) 752-5106
Fax: (812) 752-5132
Dr. D. Barry Downing
Dr. Mark Williams
Get Directions
Optomap™ available here.

Seymour, IN
321 N. Walnut Street
Seymour, IN 47274
Mon.-Fri. 8:30am-5pm
Sat. 8am-12pm
Phone: (812) 522-4444
Fax: (812) 522-2634
Dr. D. Barry Downing
Dr. Mark Williams
Get Directions
Optomap™ available here.

Frequently Asked Questions

What insurance plans are accepted?
VisionFirst accepts most major medical and vision insurance plans. Please click the link on the left menu to get a listing of insurances accepted!
Do you carry frames, contact lenses? Eyewear?
VisionFirst is first in eyewear! Our skilled opticians know that choosing your eyewear is much too important to rush. They take time to help you find the stylish look you will love!

VisionFirst is pleased to announce that we now carry Vera Bradley eyewear and sunwear. We also carry a wide selection of budget, fashion and designer frames include the latest from Coach, Bebe, Nicole Miller, Vera Wang, John Lennon and Nickelodeon for kids.

If you are looking for knowledgeable and friendly service, schedule an appointment with one of our doctors or bring in your prescription to find a great new pair of fashion eyewear. You can trust VisionFirst for a lifetime of personalized, progressive eye care.

Visit the links on the menu to the left to learn more about frame selection, lens options and much more!
Map
Have a question? Just ask.