Project Green: Local business takes on challenge of "green" venture

project green louisville whas11

Project Green: Local business takes on challenge of "green" venture

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by Kyle Brown

WHAS11.com

Posted on October 22, 2009 at 6:17 PM

Updated Monday, Oct 26 at 6:31 PM

(WHAS11)-In these tough economic times, it’s good news whenever we hear about a new local business opening.  And a business we’re talking about is not only local, it’s green.
In this week’s Project Green, we head to “Naturally Horton’s”, an eco-friendly home and garden center. 
The new store in the Highlands has only been open for a short time, but the hope is to make some green, by going green. But, that’s not all they’re concerned about.
Larry Horton is the owner of “naturally Horton’s”, and tells us why he’s going out on a green limb, so to speak, by opening this green shop.
“Well, I’ve noticed in the last several years in the hardware industry there’s a real push towards green.  And this is not the first time. In the 70’s they did it, in the 80’s they did it. It didn’t have the momentum so it kind of died.  This time I think it’s a little different,” says Horton.
And this place is a little different.  Not just is everything here eco-friendly, but the theme is also local, local, local.  Like the Better Tools line from eastern Jefferson County. 

Horton’s goal is to help you go green from your yard to inside your house. When you’re outside you’ve got the Kentucky-native plants, the electric and reel lawn mowers, the large rain collection barrels, and the composite bins.
When you come inside what’s going to jump right out at you are the bulk all natural cleaners.
“What I do want to emphasize, as one customer thought, you don’t have to buy the 55 gallon drum here, you purchase the smaller containers. Once you’ve used it all up, you can come right back, fill it right up, at a naturally cheaper price,” Horton says.
Horton says it’s not all about the money, and this new venture in green could be challenging.
He says, “I think it’s important that you make a living, but I’m not so sure you have to hit home runs every time you sell something.  So we look at it as an opportunity to help people understand how to become green. It’s definitely a choice.  It’s a little more work and it takes a little more time and typically the green products are a little more expensive, because it’s so new.  As it becomes more and more the norm, I believe the prices will come down.”
All the while hoping this green thing is not another fad.
 

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