(WHAS11) -- Lil Wayne is scheduled to be at Dillards in Jefferson Mall next Friday, November 30th to launch new items for his clothing line.
The Dillards store sold more "Truk Fit" clothing than any other location in the country.
"The customers around this area love the product. They love Lil' Wayne. They love what he's done, so it wasn't hard," said Dillard's Manager Chris Sargent. "It's nice for the little guys to win and sell more than anybody else."
Truk Fit is targeted toward the younger generation, mostly young men between 15 and 25-years-old.
If you have a story idea send it to The411@whas11.com. You can also follow me on twitter @Sherlenemediapr. You can watch my weekly report on Good Morning Kentuckiana Saturday mornings.