DALLAS — William Shatner took on a new "enterprise" in Dallas on Saturday morning.
The original Captain Kirk, who just celebrated his 82nd birthday, is the celebrity face of the newest Texas Lottery game: The Star Trek Scratch-Off.
Shatner appeared at the Dallas Convention Center to unveil the new $3-per-play cards.
The Canadian actor commended the state's system of sending lottery proceeds to public education.
"Those few dollars added to a few others go to a great purpose," Shatner said. "So you might win a lot of money... but if you don't, you've put a little money into a bank account, which is the children of Texas."
Since Shatner was here, organizers of the promotion decided to try to set a new Guinness record for the number of people dressed as Star Trek characters at one event. The Dallas attempt fell far short of the existing record — 1,063 — which was set last year in London.