Paulina Rubio has gone rogue! La Chica Dorada is no more, she is now la chica peliroja! Sharing a photo on her instagram page, Paulina confirmed that the transformation was official, she is now a redhead. Although this change is a part of her Koleston Hair Color campaign, it sounds like her transformation is more of a public service announcment than a makeover. Paula shared a video on her Facebook page, urging her followers to embrace change, and to take risks, telling them that it is boring to always be the same. You can see Paulina and her red locks when season 3 of The X Factor premieres September 11th.