It was not just a Super Bowl for the football teams. It was also the biggest battle of the year for advertisers.
This year's Super Bowl featured everything from an amorous bull going on a hot date to David Beckham losing his shorts. There was a hoard of muscle men bearing down on a tanning salon that made its website using GoDaddy, and this year's Budweiser Clydesdale heart-tugger, this time with a puppy added in.
Bob Dylan extolled Made in America while U2 offered a free song download, with the proceeds going to combat AIDS. Cars and electronics - from internet to cell phones to tablets - vied for the hearts and wallets of consumers. Alert northwest viewers might also have noticed a cameo by Portlandia star Fred Armison, revealed in a slow pan giving movie star Bruce Willis a full-body hug in Honda's safety focused #hugfest commercial.
For the 2014 Super Bowl, KGW partnered with Portland-based Dialsmith to give viewers the chance to "rate the ads." Viewers in eight other cities across the U.S. joined Portland Metro residents in voting for the best - and the worst.
By kickoff of the Super Bowl, nearly 25,000 votes had already been cast by people who viewed and voted on the ads.
Here were the early winners, and losers of the Super Bowl of Ads:
· Top rated ad amongst pre-released: Budweiser “Puppy Love” (68.3 out of 100)
· Lowest rated ad amongst pre-released: GoDaddy “Bodybuilder” (49.7 out of 100)
· “Super Second” currently belongs to Budweiser “Puppy Love” at 77.83
· “Stinky Second” currently belongs to GoDaddy “Bodybuilder” at 49.45
· Top auto ad currently is Toyota Highlander “No Room for Boring” at 58.3
· Top technology ad currently is T-Mobile “Tebow No Contract” (#2) at 53.9
Voting will continue through Monday. Check back for updated results.