“McDonald's promotes a fun restaurant experience with well-balanced menu choices, which our customers appreciate and want.

We have a long and rich heritage of supporting programs that benefit children's well-being.  We are a proud member of the Council of Better Business Bureau's Children's Food and Beverage Advertising Initiative. We support this self-regulatory approach and the significant accomplishment of defining common criteria around which the industry can work.  

As we've previously stated, effective January 2008, 100 percent of McDonald's USA advertising to children under 12 will promote dietary choices that fit within the 2005 USDA Dietary Guidelines for Americans.

Children's advertising that previously did not include a food focus will feature well-balanced choices including a 375 calorie, 4-piece Chicken McNuggets Happy Meal, including Apple Dippers, Low Fat Caramel Dip and a Jug of 1 percent Low Fat White Milk.

McDonald's is committed to children's well-being. This is another example of our leadership and commitment to provide our customers with a variety of quality menu choices that meet their needs.”

Neil Golden, Chief Marketing Officer
McDonald's USA