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Paul reserves ad space in primary fight

by Joe Arnold


Posted on February 26, 2010 at 6:35 AM

Updated Friday, Feb 26 at 1:45 AM

The moneybombs are about to fund an air war.

The National Journal's Reid Wilson reports that Republican U.S. Senate candidate Rand Paul is reserving key ad space for campaign commercials leading up to the GOP primary.  

 KY ophthalmologist Rand Paul (R) has begun reserving air time in advance of the May 18 SEN primary, according to a source with access to the information.

Paul, the surprisingly strong challenger to establishment favorite Trey Grayson (R), has already reserved $332K of air time in the 6 weeks before the primary. Paul is concentrating on the Louisville and Lexington markets, which make up a combined 57% of the KY market.

Paul has reserved $113K in ads in Louisville, good for 1,187 gross rating points, and $86K in Lexington, adding another 1,156 GRPs. Smaller buys in Paduchah-Cape Girardeau and Bowling Green will cost the campaign about $50K each and account for around 800 GRPs each. Those markets make up about 10% of the state, but they are more GOP-friendly territory.

Grayson has even more money in the bank than Paul (at last count), so expect to see plenty of both campaigns with Republican Bill Johnson also a possibility.