On Wednesday, both of Louisville's leading mayoral candidates begin their first television commercials of the fall.
While Republican Hal Heiner plans a rollout on broadcast television, cable and radio, Democrat Greg Fischer is starting only on television.
It appears that each campaign is spending more than $60,000 on television alone for the first two weeks.
With the tight mayoral race, open U.S. Senate seats up for grabs in both Kentucky and Indiana, fewer restrictions on corporate campaign spending, and many other congressional, state and local races, more political ads than ever are predicted for Louisville TV this fall.
The Democratic Senatorial Campaign Commitee on Monday committed more than $1 million to reserve Louisville ad time in October.