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Attention Rand Paul Shoppers

Attention Rand Paul Shoppers

by Joe Arnold

WHAS11.com

Posted on August 5, 2010 at 11:48 PM

Exception magazine reports that Walmart is attracting potential customers who search for "Tea Party" or "Rand Paul" using the Google search engine:

We've noticed that the company's marketing team has purchased the terms "Rand Paul" and "Tea Party" as part of its Google Adwords campaign. In Google's online advertising program, a business such as Walmart bids on key words and if a user is reading about those terms on a Google page or one of its partner sites, the business's ad may automatically appear next to that relevant content.

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