Louisville, Ky. (WHAS11) - The Thursday before Derby has become a time for many locals to hit Churchill Downs, and it's being called Thurby.
It feels like derby, but it's only Thursday. It's Thurby!
If you're looking to avoid the derby crowds, and even Oaks Day is getting a little too crowded for your flavor, Thurby is where it's at.
Folks here say it's a chance to get up close and personal with the ponies and actually have a chance to move around Churchill Downs and see different areas without battling so many people.
There are bands playing on the plaza, bourbon demonstrations by Brown-Forman, and of course, plenty of betting.
Churchill Downs has tried events like this before, but it ended up costing them more than they brought in.
Now, they've changed things up and from the looks of it, it's a big success.
"In years past, we used to have the festival in the field, the infield, where we bring in some concerts and stuff. But, opening up the infield, isn't a direction we want to go. We have a great plaza area with a great concert stage. Formalize Thurby, celebrate all things Kentucky, bring that great music up close and personal where all the crowd already is. We think this is gonna be a big hit," Darren Rogers, with Churchill Downs, said.
Chelsea Rabideau has more information in the video above.