(WHAS11) - Call it crazy, call it fun.
Black Friday madness kicked the holiday shopping season into full gear.
This year, Best Buy in St. Matthews allowed only 20 people through their doors at a time for crowd control.
As doors opened at 5:00 Friday morning, one shopper screamed, "Woo hoo! We're nuts but we're here!"
Karen Duthie was wrapped in a blanket.
She was one of hundreds of shoppers desperate for a deal at Best Buy in St. Matthews.
Door buster sales forced her family to sleep in their car overnight, but is it worth it?
"Yeah it is to save a few dollars. It really is worth it," said Karen.
Inside the store, Duthie wasn't only person hunting down hot deals, in a blanket!
"I didn't have a jacket so this is what we got (laughs)," said one woman wrapped in a long blanket.
Another woman had her purse stuffed with a bunch of advertisements to warm up the shopping season.
How about $9.99 for DVD's and Blu Ray discs or a Sony Play Station 3 with games at nearly half price.
"I got my wife over here for PS3. I got a friend over here that's going to get two laptops," says Black Friday shopper David Dionne.
Dionne is lucky; he's an early bird because all laptops and computers, advertised as door busters, sold out in the first two hours.
And flat screen TV's flew off shelves as low as $299 for a 32 inch LCD.
While shoppers were inside looking for those door buster sales, police are out here 24/7 looking for shoplifters and of course, overcrowding.
"Once we're here today; a 15 or 16 hour day but it's actually my favorite day of the year," said Best Buy General Manager Michael Ratchford.
The National Retail Federation predicts overall holiday sales could be worse than last year, falling by 1%.
However, that’s still more than $437 billion.
Many shoppers said they found great deals despite the economy this year.
"We had blankets in the car and we snuggled up and the kids enjoyed being outside," said Karen Duthie.
Like many stores, Best Buy says they'll price-match other places if you bring in an advertisement.
The holiday shopping season goes from November 1st until Christmas this year.
The National Retail Federation says it could represent 25% to 40% of annual sales for retail stores.
