LEXINGTON, Ky. (WHAS11) -- The new Maker's Mark signature bottle features University of Kentucky football great Tim Couch.
His likeness will be featured on the bottle in the spring and proceeds will benefit the Gill Heart Institute at UK Healthcare.
Couch's father passes away from heart disease.
Maker's Mark is expecting to sell about 20,000 bottles statewide and they are hoping to raise $200,000 for the Gill Heart Institute.
The announcement was made at Keeneland race track in Lexington Tuesday morning.