Louisville business recognized by National Retail Federation

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by Brooke Katz

WHAS11.com

Posted on April 10, 2012 at 6:14 PM

Updated Tuesday, Apr 10 at 6:21 PM

LOUISVILLE, Ky. (WHAS11) -- The Root Cellar in Old Louisville is the only business in Kentucky to make it to the top 20 of the “Retail Means Jobs” video competition by the National Retail Federation.

The store sells farm fresh produce, meats and cheeses all from local farmers.

“They are trying to plant, to harvest and it’s just a lot of work for them to go tend to the markets,” owner Ron Smith said. “So I thought, why not open a retail store where they can bring their products, still farm fresh, and I just sell it for them.”

The Root Cellar opened last spring on the corner of 3rd and Hill. The building is small, but the mission is big.

“I am for the local farmers,” Smith said. “I am for the people in this part of town who don’t have an opportunity to buy this kind of quality food without driving 20 minutes.”

Smith said he decided to enter the competition after a friend brought it up. He got the help from local filmmaker Ben Evans. While he didn’t get enough votes to win, Smith discovered just how loyal his customers really are. Now it’s back to business as usual for Smith, who encourages everyone to try to buy local.

“It puts more money in the farmers’ pockets, and if you put more money in the farmers’ pockets then we’re all better off,” Smith said.

Click here to be redirected to The Root Cellar website.

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