(WHAS11) -- Mother's Day is just around the corner, and retailers think consumers will be willing to spend more money this year to honor Mom.
If you haven't marked your calendars yet, take note. Mom's big day is Sun., May 13. And this year mom isn't the only one looking forward to Mother's Day, retailers are as well.
“The consumer's planning to spend about 150 dollars this year on mother's day and that is the highest dollar amount reported by the consumer since we started tracking it nine years ago,” Daniel Butler from the National Retail Federation said.
According to the federation, Americans will spend about $18.6 billion on mom this year. Among their purchases; $3.4 billion dining out, $2.4 billion on flowers, $1.8 billion on gift cards and $1.6 on clothing and accessories.
The average consumer will spend about $12 more on the holiday this year than last, continuing upward spending trends from Valentine’s Day and Easter. Heading into summer, it's a promising sign for retailers.
“It doesn't mean that the consumer doesn't still have some concerns or considerations, and through the summer they're going to watch how gas prices go, but for the most part we're looking for a strong third and fourth quarter as well,” Butler said.
Butler also said not to expect too many deep discounts on Mother's Day items, but retailers will focus on value like gift sets and bundled items.
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