LOUISVILLE, Ky. (WHAS11) -- Kids aren't the only ones expecting a big haul from the Easter bunny. Retailers could get a multi-billion dollar boost as winter finally gives way to spring.
According to the National Retail Federation, Americans are expected to spend $15.9 billion on the holiday, averaging $137.46 per household. That's down from $145.13 in 2013.
The bulk of Easter spending is on the holiday meal. Families will spend about $5 billion on dining out on Sunday or buying groceries for a meal at home.
After a long winter in many parts of the country, $2.6 billion will be spent on new Easter Sunday and spring attire.
$2.4 billion will be spent on Easter gifts. $2.2 billion will be spent on chocolate bunnies, eggs and other treats, while another $2.2 billion will be spent between Easter flowers and Easter decorations.
After winter weather put a chill on retailers, store are hoping warmer weather gets shoppers back out and about despite most indicators pointing to still-cautious spending among Americans.
If you have a consumer issue you’d like us to look into send an e-mail to email@example.com.