(WHAS11) -- What are you doing with your old bras? Here's a way you can help, it's a fundraiser called Bras Across the Bluegrass. All week at the Oxmoor Mall parking lot, people can donate new or gently used bras. For each bra donated a dollar will be donated to the National Breast Cancer Foundation.
Amanda Newbold donated because cancer has impacted her life personally.
"My best friend's mother is a three time breast cancer survivor and I am a survivor of cervical cancer. Anything I can do to support any kind of cancer research in my book is worth it," said Newbold.
This is the first year for Bras Across the Bluegrass, a successful national event going on this month in cities across the country. It is designed to get your attention for the National Breast Cancer Foundation.
"Everyone knows someone that has been affected by breast cancer. It's kind of those universal diseases that everyone can come together for. We wanted to give everybody the opportunity to do just that, " said Jonathan Shuford, Program Director for 98.9 and 100.5 FM.
The goal is collect enough bras to string them along Shelbyville Road as a sign of support for Breast Cancer Awareness Month.
"The goal is to make it all the way down to Dick's Sporting Goods which is like three quarters of a mile. And that is a lot of money that can go to a really great cause," said Shuford.
You can donate bras at the Oxmoor Mall parking lot Monday through Thursday 6 a.m. til midnight and Friday 6 a.m. til noon. The bras will then be donated to a women's shelter.