LOUISVILLE, Ky. (AP) -- Boxing great Muhammad Ali is hoping to inspire a new generation of leaders through a social media campaign.
The campaign, called Generation Ali, is being launched in conjunction with the Summer Olympics in London. It will link young leaders around the world.
The campaign is inspired by Ali's six core principles -- confidence, conviction, dedication, giving, respect and spirituality.
Donald Lassere, president and CEO of the Muhammad Ali Center in Louisville, says the campaign will continue the Louisville native's legacy by inspiring a new generation of leaders to create better lives, better nations and a better world.
The campaign is sponsored by Lexington-based Alltech.
To follow the campaign, people can visit www.generationali.org.