Holiday shopping is in full swing, and on Small Business Saturday, some Louisville shoppers are skipping the big box stores and going local, instead.

“I think it's so much more meaningful to come from a small local business than some of the bigger stores,” said one shopper, Natalie Vance.

Small Business Saturday continues the tradition of bargains after Thanksgiving, but at shops you can only find in Louisville.

“All of the money stays here locally,” explained Katie Meinhart, the owner of Six Sisters Boutique which is new to NuLu.

“I thought I was prepared, and we've handled it really well. My sisters are great and the rest of my staff is really wonderful,” Meinhart said.

Market Street in NuLu was packed with people on Saturday while shops like Six Sisters Boutique and Peach Soul Galleria celebrated their first ever Small Business Saturday. For Mahonia, also on Market Street, this was their second.

“It's nice to have small business Saturday because people stop and think about buying local and supporting people who live here and work here and everything we do is in this,” said Mahonia manager, Caroline Thornewill.

Thornewill told WHAS 11 News the local support she's seen for many of the up and coming NuLu shops has been tremendous.

“It's good to see people come and rediscover what we have to offer down here.”

So whether you're shopping for someone you care about, or maybe picking up a little something for yourself, Meinhart says try shopping local for something unique.

“We get new stuff every day so it's always different, it's always something new and I think that goes for everybody down here in NuLu.”