SHELBYVILLE, Ky. (AP) - Bulleit bourbon has reached a milestone in its maturity with the opening of its first distillery.

It's riding the wave of bourbon's popularity as its parent company - spirits giant Diageo - looks to expand a brand started 30 years ago when Kentuckian Tom Bulleit revived his family's whiskey recipe.

Company executives gathered with state and local officials Tuesday to mark the opening of the $115 million Bulleit distillery near Shelbyville, Kentucky, about 30 miles east of Louisville.

Diageo sees the distillery, built on rolling farmland, as a catalyst for the brand that has flexed its muscle with annual double-digit sales growth in recent years.