When you think of Burger King, you generally think of flame-broiled burgers.

But a recent viral video from the fast-food chain has many on the internet talking.

Burger King released this anti-bullying PSA to help promote the Whopper Jr., and it's surprisingly moving and effective.

The PSA features a high school junior being bullied in one of their restaurants and a cashier "bullying" a Whopper Jr. The idea was to see which bullying customers would report more.